Interview: Apotheken Umschau / Volle Kontrolle über mich

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Apotheken Umschau

File under “unexpected media appearance”: A few weeks ago I was interviewed about personal analytics and the Quantified Self by a good old institution in the German media sphere, Apotheken Umschau. It’s one of those magazines that fly very much under the radar, yet have an incredible circulation of about 10 million printed copies (and 20 million reach): You can pick them up for free at any pharmacy, so they’re pretty much everywhere even if you’ll never see anyone reading it. Mysterious, eh?

Anyway, long story short, along with other familiar faces like Florian Schumacher of the QS Munich meetups I got to give my two cents on personal analytics. As the magazine is aimed squarely at a mainstream, non-technical audience, it’s all pretty much on the surface of things (which also explains how I turned into what looks like a stock photo), but it’s these opportunities to spread the word outside our bubble and immediate networks that I always enjoy – this is where stuff gets applied to real lives, after all.

So if you live in Germany, for two weeks you can pick up a copy for free at the pharmacy near you.

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