SinnerSchrader, the good folks behind the conference NEXT Berlin (where I’m a program director), just published a bit of an outlook for some of the most relevant emerging technologies for the coming year.
More than ever, meeting the new demands of the user necessitates a clear and decisive rejection of well-established marketing routines. This in turn requires a company culture that is oriented towards the needs and interests of the user in every way – with leadership that is actively shaping the digital change. A major task here is to conceive for the future, constantly developing and refining digital user experiences. In NEXT Year experts like NEXT programme director Peter Bihr, etailment editor-in-chief Olaf Kolbrück and NEXT chairman Matthias Schrader (CEO of SinnerSchrader) shed a light on innovations and developments that marketing decision makers can deploy to their brand and business strategy.
They kindly asked me for some input, too, so I wrote a bit on connected devices. The article is called “Internet of things: Connecting things for fun and profit”, and you can find it alongside many great articles following this link: