ReadWriteWeb (RWW) titled “Experts Predict 2010 the Year for Social Media ROI“.
My gut reaction, as shared on Twitter?
We definitively need more solid figures, but you can’t measure it all. It’s about culture change in companies. #socialmedia #ROI
RWW was referring to this presentation by Dr. Taly Weiss, editor of the TrendsSpotting blog:
So besides my initial thoughts (more solid measurement of ROI, while making sure not to lose sight of the culture change aspect), there’s a lot more in this nicely compiled presentation of smart tweets. Just a few to spark your imagination: Your company will have a social media policy (@armano). A new cadre of bonafide thought leaders emerges, with almost 100% turnover from five years ago (@peterkim). By the end of the year we’ll have a new interface for status updates that looks nothing like a microblog (@johnbattelle). Real-time reviews will scare the pants off many a brand & foster a new ‘radical-beta’ mindset. “Tracking & alerting” become the new searching. Business finally admit that social media ain’t some fad for kids and B-list movie stars (all three by @mzkagan).
That’s just a few I found particularly convincing. I recommend you dig into the slides for a bit. There’s some good, juicy stuff in there.