In Social Media, ROI = Return on Interaction + Return on Influence
How to measure the success of Social Media has been a huge problem in this industry for quite a while. There is a consensus that the number of…
Tag: ROI
Social Media Trends 2010: ROI, what else?
ReadWriteWeb (RWW) titled “Experts Predict 2010 the Year for Social Media ROI“. My gut reaction, as shared on Twitter? We definitively need more solid figures, but you can’t…
Vaynerchuk on Social Media ROI
Gary Vaynerchuk strikes with another awesome rant: “You Down With ROI?… Yeah You Know Me“. Are social media in trouble because of the U.S. financial crisis? Nope, it’s…