Social Media: Not about marketing, but changing the company
Just broadcasting with more & smaller megaphones: Not the way you want to go. There’s one good thing about the live-streamed and much discussed Vodefone press conference where…
Category: micromedia
Berlinblase summarized in one Moo card
I’ve said it before and I’ll say it again: Berlinblase is back. But as of now, we have a Moo card that says it all: Image by dotdean,…
State of the Blogosphere 2008 (brief summary)
Technorati’s State of the Blogosphere is back, this time split up into five daily installments. (Start with the introduction.) What can I say? Some impressive numbers. Note that…
October is web season in Berlin (come & play!)
Just as last year, this October Berlin will be home to a whole bunch of great web events. Most notably, O’Reilly’s Web 2.0 Expo will be in town,…
Next-generation content management for newspapers (is in the making)
Steve Yelvington helps newspapers get the web. Newspapers have a hard time adapting the new ways of the web, what with all this user-generated content, changing consumer habits…
Next-generation marketing: It’s the groups, stupid!
David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about…
Seven rules for a corporate presence on Twitter
Twitter still seems to be one of the bigger mysteries for many folks out there, particularly in the corporate sphere. No surprise, it’s one of those phenomena that…