Social Media Guidelines. Got any?
After the first steps in Social Media, most organizations realize it’s time to get organized. Instead of every staff doing their own thing on the social web, organizations…
Category: Corporate Blogging
Social Media Trends 2010: ROI, what else?
ReadWriteWeb (RWW) titled “Experts Predict 2010 the Year for Social Media ROI“. My gut reaction, as shared on Twitter? We definitively need more solid figures, but you can’t…
Once and for all: A beta test isn’t enough to create buzz
It’s old news, it really is. But since I get confronted with invitations to beta tests everyday (in my role as a blogger, as a freelance consultant and…
State of the Blogosphere 2008 (brief summary)
Technorati’s State of the Blogosphere is back, this time split up into five daily installments. (Start with the introduction.) What can I say? Some impressive numbers. Note that…
On the internet, we will always be beaten on price
Image: We will always be beaten on price, courtesy of blackbeltjones Somehow this picture by Blackbeltjones really resonated with me. It seems to sum up a basic dilemma…
How to pitch media, bloggers, the web at large?
For PR folks, pitching to the web is a problem. Talking to a PR firm recently, we ended up chatting about the challenges traditional PR firms face online.…
Seven rules for a corporate presence on Twitter
Twitter still seems to be one of the bigger mysteries for many folks out there, particularly in the corporate sphere. No surprise, it’s one of those phenomena that…