Your Brand Is: Their Gut Feeling
First, a brand is not a logo. Second, a brand is not an identity. Finally, a brand is not a product. A brand is a person’s gut feeling…
Tag: consulting
Forrester: Online Community Best Practices
| View | Upload your own Forrester’s Jeremiah Owyang shares this great presentation about Online Community Best Practices. It’s 51 slides packed with useful advices for those of…
Study: Real vs Fantasized Identity on Social Networking Sites
FaberNovel Consulting has just published a study on best practices from social networking sites. The whole study contains a great overview over what’s important if you analyze social…
Twitter vs Blogs, Revisited
After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If…
Do You Know How to Use the Web to Innovate?
The internet isn’t just a means to send email and look up information. It’s a powerful tool for all kinds of networked communication. But it’s also a great…