We need to transition to clean advertisement
We need to move from dirty advertising to clean advertising. The best way to do so is to ditch personalized ads and move towards content-based ads. Just like…
Tag: advertising
On Business Models & Incentives
We’ve been discussing ethics & responsibility in IoT specifically, and business more generally, a lot lately. This seems more relevant than ever today, simply because we see so…
Social Media: Not about marketing, but changing the company
Just broadcasting with more & smaller megaphones: Not the way you want to go. There’s one good thing about the live-streamed and much discussed Vodefone press conference where…
Vaynerchuk on Social Media ROI
Gary Vaynerchuk strikes with another awesome rant: “You Down With ROI?… Yeah You Know Me“. Are social media in trouble because of the U.S. financial crisis? Nope, it’s…
Video: Consumers Have Changed, Advertisers Haven’t (And That’s Bad)
Just stumbled over this not-so-new-but-still-very-good movie produced by (if I’m not mistaken) Microsoft. In just two minutes and seventeen seconds it shows exactly just what is wrong with…