On Business Models & Incentives
We’ve been discussing ethics & responsibility in IoT specifically, and business more generally, a lot lately. This seems more relevant than ever today, simply because we see so…
Tag: advertising
Social Media: Not about marketing, but changing the company
Just broadcasting with more & smaller megaphones: Not the way you want to go. There’s one good thing about the live-streamed and much discussed Vodefone press conference where…
Vaynerchuk on Social Media ROI
Gary Vaynerchuk strikes with another awesome rant: “You Down With ROI?… Yeah You Know Me“. Are social media in trouble because of the U.S. financial crisis? Nope, it’s…
Video: Consumers Have Changed, Advertisers Haven’t (And That’s Bad)
Just stumbled over this not-so-new-but-still-very-good movie produced by (if I’m not mistaken) Microsoft. In just two minutes and seventeen seconds it shows exactly just what is wrong with…