There are many, many, many presentation on how to get Social Media right. (Trust me, I’ve seen a lot, and given a few myself, and let me tell you: it’s not pretty.)
This one, however, nails it. It’s on the point, it provides case studies, and it’s honest. (“There are no best practices!”). Brands, agencies, consultants: I’m sure you have five minutes to take a look.
How To Do Social Media Right In 2009 by Marta Strickland (Marta on Slideshare):
(via Kathrin Stieler)