On the Google Blog, Peter Fleischer and Nicole Wong announced that within a year, Google will anonymize the server logs containing your search queries. So far, the query itself, IP addresses and cookie details were saved.
With the new policy in place, it won’t be possible to identify individual users’ searches – after 18-24 months. But hey! That’s like… years! Oh wait, it really is.
Deleting a detailed log file after two years won’t exactly put Google on the forefront of the privacy elite. Bit it does win them brownie points for good will. It’s good to see that some folks in there are taking measures to
provide fight for at least some basic privacy protection, even if it’s just in the long term. (By that point in time, Google has sucked all the value the data has for them anyway, but at least the log files won’t trickle through the web for years to come.)