Full disclosure up front:
- I have worked with automotive companies and suppliers, and with Google, in some minor roles.
- I hold no stock of Apple or any automotive companies or suppliers.
- I have no inside information that’s going to go into this bit of analysis, it’s all publicly available (and linked).
Now, let’s dive right in.
The tech news have been full of buzz about rumors of Apple building a car. The thinking isn’t silly, of course: A tech company sitting on a giant pile of cash, lots of movement in the connected car space, where parties as diverse as car manufacturers, web giants (Apple, Google, Nokia/HERE), mapping companies (TomTom, Nokia/HERE, Google), big data and connectivity companies, even a new car manufacturer (Tesla), and many more are shuffling for a seat at the table. It’s a backdrop for epic drama, disruption and intrigue. It’s even code-named “Project Titan”, and how ambitious and gigantic does that sound, eh?
So is Apple going to compete with Tesla and working on their own car?
I don’t believe so. And here’s why.