The importance of community managers (Focus Magazine)

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When I was asked to contribute an article to FOCUS magazine’s special for Next Conference (disclosure: clients of our company), I was more than happy to write something: About how social media stops being a standalone complex and instead is becoming an essential part of every service, product and company. And about the importance of community managers for companies now and in the future. After all, community managers are in many cases the first point of contact and the public face of your company, and should be equipped with the autonomy and access it takes to leverage this position for the best effect:

Screenshot: Focus Next

Read the full thing (in German) on Focus.de.

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