ArchiveSeptember 3, 2005



Today I’ve heard a speech by Sydney Morning Herald’s Hugh Mackay, who made quite a few interesting points. He’s a psychologist, researcher and author, and let’s face it, not exactly young. Being the prejudiced mate I am, I was really surpised when he showed pretty good understanding of “the under-30s”.

One point, if not too new, was really well developled and still is underestimated quite often: Tribalism.

Yeah, it does get quite some attention in the marketing world, mostly when it comes to developing brands. But besides that – and I really liked that idea – Hugh pointed out, that tribes sort of substitute families, which are more and more fragmented. So instead of relying exclusively on their families, and with a strong trend towards single households, people choose their own family over their default families. These friends/ networks/ tribes replace their families and serve everybody’s needs to be gregarious and sociable.

Instead of the usual rant, though, Hugh chose a pretty positive appropach to this trend. They realize, more and more, that the most valuable thing they have in this world, is each other. Nicely put, and actually not quite untrue.

Not quite sure, if my point is clear, but anyway: I found myself in this analysis, which is quite rare, and would like to add: The whole concept of tribes is quite a powerful one. And maybe even more so online.

legal trading


good news announced by Cory Doctorow on boingboing: The Britisch ISP playloudermsp has established a deal with Sony Music. With your broadband internet connection, you also get free&unlimited access to all songs licensed by Sony Music (even if they happen to be out of print).

Now, the exciting part about this is: The subscribers are allowed to trade & share these songs legally. AND the original copyright holders, i.e. the artists themselves, get their fair share of money due to a tracking system, which keeps track of how often their songs are traded.

Being a spokesperson of EFF, Cory Doctorow seems to be pretty excited about this: EFF has been fighting for a flatfee for filesharing for awhile. Different approach, but the same basic idea: Fairsharing.

Let’s see how it all turns out, but eventually, finally, at last: Sony seems to be coming to terms with what’s going on out there.