“How to become a freelance web strategist?”
…asked my reader Chris in an email: To impose a question, is it financially lucrative to be a freelance web strategist? I am considering such a path for…
Tag: web strategy
The LEGO Lesson: Embrace Your Fans
In Forrester‘s Josh Bernoff / Charlene Li blog, Josh relates this story by Jake McKee (formerly Lego) of how Lego changed by engaging with AFOLs (Adult Fans Of…
Twitter vs Blogs, Revisited
After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If…
Do You Know How to Use the Web to Innovate?
The internet isn’t just a means to send email and look up information. It’s a powerful tool for all kinds of networked communication. But it’s also a great…