How to pitch media, bloggers, the web at large?
For PR folks, pitching to the web is a problem. Talking to a PR firm recently, we ended up chatting about the challenges traditional PR firms face online.…
Tag: web 2.0
Seven rules for a corporate presence on Twitter
Twitter still seems to be one of the bigger mysteries for many folks out there, particularly in the corporate sphere. No surprise, it’s one of those phenomena that…
Creating your online experience: Don’t be the capsule hotel
When you’re creating the online experience for your organization, brand or even yourself, keep this simple advice in mind: Don’t be the capsule hotel, be the dinner party.…
Downing Street 10 relaunches, goes all Web 2.0
Downing Street 10, the British Prime Minister’s office, has just announced a relaunch of their website. The new website is full of web-two-ishness: Prominent space for video (via…
Web 2.0 Summit 08 shares web 2.0 lessons learned with the public
This year’s Web 2.0 Summit is a who is who of the internets. What I find particularly cool is this year’s theme: Sustaining, applying and expanding the web’s…
Berlin couple share their pregnancy: RealBirthTV
When I was pointed to RealBirthTV first a couple of days ago, I have to admit I didn’t know what to think. Over-sharing or a logical thing to…
Social cooperation & music distribution
In the Commons Research wiki, I stumbled upon this Free Culture paper (PDF abstract). In the paper, Yochai Benkler (Harvard Law School, author of The Wealth of Networks…