In Social Media, ROI = Return on Interaction + Return on Influence
How to measure the success of Social Media has been a huge problem in this industry for quite a while. There is a consensus that the number of…
Tag: social media
News from the Twitter Farm
Five journalists using only Twitter and Facebook as news sources to provide their reporting, that’s the basic setup of an experiment going on for five days. The headline,…
What the F— is social media?
What the F**K is Social Media: One Year LaterView more documents from Jacquelyn Cyr. A nice little presentation about the power of social media. It’s trying to me…
Online PR is all about community
Spot on. PR firms and brands, please watch this this. Then watch it again, and internalize it. With no further comment: Online PR is all about Community from…
SXSW: Lost In Translation?
While 2008 was a major conferencing year for me and this year I was slightly more selective (and instead am co-organizing one myself called Atoms&Bits), I’m planning to…
Presentation: How To Do Social Media Right In 2009
There are many, many, many presentation on how to get Social Media right. (Trust me, I’ve seen a lot, and given a few myself, and let me tell…
Social Media: Not about marketing, but changing the company
Just broadcasting with more & smaller megaphones: Not the way you want to go. There’s one good thing about the live-streamed and much discussed Vodefone press conference where…