In Social Media, ROI = Return on Interaction + Return on Influence
How to measure the success of Social Media has been a huge problem in this industry for quite a while. There is a consensus that the number of…
Tag: slideshow
Presentation: Internet und Politik
Today I gave a presentation on internet and its role on politics at ISWA. In the talk I’m laying out the basics of online politics: social networking, new…
re:publica 09 (Day 1, Photos)
Day 1 of re:publica is over. I spent most of it inside the bus-turned-video studio of Blogpiloten taping interviews with the web folks and had a blast doing…
eCommerce (the New School of…)
At Barcamp Hamburg, I saw Stefan Betzold of Pier314 prese these slides. Stefan shared insights about the new school of – or rather: some trends in – eCommerce.…