Online PR is all about community
Spot on. PR firms and brands, please watch this this. Then watch it again, and internalize it. With no further comment: Online PR is all about Community from…
Tag: PR
Once and for all: A beta test isn’t enough to create buzz
It’s old news, it really is. But since I get confronted with invitations to beta tests everyday (in my role as a blogger, as a freelance consultant and…
Next-generation marketing: It’s the groups, stupid!
David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about…
How to pitch media, bloggers, the web at large?
For PR folks, pitching to the web is a problem. Talking to a PR firm recently, we ended up chatting about the challenges traditional PR firms face online.…