Tagmedia mentions

Trustmarks, trustmarks, trustmarks

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This article is part of 20in20, a series of 20 blog posts in 20 days to kick off the blogging year 2020. This is 20in20:08.

A couple of years ago, with ThingsCon and support from Mozilla, we launched a trustmark for IoT: The Trustable Technology Mark.

While launching and growing the Trustable Technology Mark hasn’t been easy and we’re currently reviewing our setup, we learned a lot during the research and implementation phase. So occasionally, others will ping us for some input on their own research journey. And since we learned what we learned, to a large degree, from others who generously shared their insights and time with us while we did our own initial research (Alex, Laura, JP: You’re all my heroes!), we’re happy to share what we’ve learned, too. After all, we all want the same thing: Technology that’s responsibly made and respects our rights.

So I’m delighted to see that one of those inputs we had the opportunity to give led to an excellent report on trustmarks for digital technology published by NGI Forward: Digital Trustmarks (PDF).

It’s summarized well on Nesta’s website, too: A trustmark for the internet?

The report gives a comprehensive look at why a trustmark for digital technology is very much needed, where the challenges and opportunities lie, and it offers pathways worth exploring.

Special thanks to author Hessy Elliott for the generous acknowledgements, too.

Featured in BrandEins

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BrandEins is one of these rare publications that – starting the moment it appeared – made the media landscape a little better just by virtue of being there. Strictly speaking, it’s a German economics magazine, but that doesn’t do it justice. It’s more like the stories behind economic notions, entrepreneurs, ideas, all told and explained with core values and a bit of an attitude.

BrandEins January 2015 issue

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