Tagbranding

Your Brand Is: Their Gut Feeling

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First, a brand is not a logo. Second, a brand is not an identity. Finally, a brand is not a product. A brand is a person’s gut feeling about a product, service, or organization. (…) It’s not what you say it is. It’s what they say it is.

Good stuff. And straight to the point. Without further commenting, I’d like to share this presentation by Neutron‘s Marty Neumeuer:

(via Simon Dalferth)