The era of Engagement AI
Lots has been happening in the world of AI chat bots, not all of which has been particularly savory. It looks like we might be on the very…
Tag: Ads
The Web as we knew it is officially over
If you follow my work, you might be aware that I’ve been pretty bearish on the state of the internet for some time, especially how it evolved to…
Thoughts on Tracking and Targeting
Over on Threads I had an exchange about targeted ads: are they better than generic ads? Is ad tracking really bad? I see some real, relevant and big…
We need to transition to clean advertisement
We need to move from dirty advertising to clean advertising. The best way to do so is to ditch personalized ads and move towards content-based ads. Just like…
Category Error: Tracking Ads Are Not a Funding Mechanism
This article is part of 20in20, a series of 20 blog posts in 20 days to kick off the blogging year 2020. This is 20in20:01. A note to…
Guardian: We need to become a platform!
Now here’s a bold move by a major newspaper: The Guardian is becoming a platform. And boy, is that a smart move compared to many other newspapers that…
Vaynerchuk on Social Media ROI
Gary Vaynerchuk strikes with another awesome rant: “You Down With ROI?… Yeah You Know Me“. Are social media in trouble because of the U.S. financial crisis? Nope, it’s…