The key challenge for the industry in the next 5 years is consumer trust

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Note: Every quarter or so I write our client newsletter. This time it touched on some aspects I figured might be useful to this larger audience, too, so I trust you’ll forgive me cross-posting this bit from the most recent newsletter.

Some questions I’ve been pondering and that we’ve been exploring in conversations with our peer group day in, day out.

This isn’t an exhaustive list, of course, but gives you a hint about my headspace?—?experience shows that this can serve as a solid early warning system for industry wide debates, too. Questions we’ve had on our collective minds:

1. What’s the relationship between (digital) technology and ethics/sustainability? There’s a major shift happening here, among consumers and industry, but I’m not yet 100% sure where we’ll end up. That’s a good thing, and makes for interesting questions. Excellent!

2. The Internet of Things (IoT) has one key challenge in the coming years: Consumer trust. Between all the insecurities and data leaks and bricked devices and “sunsetted” services and horror stories about hacked toys and routers and cameras and vibrators and what have you, I’m 100% convinced that consumer trust?—?and products’ trustworthiness?—?is the key to success for the next 5 years of IoT. (We’ve been doing lots of work in that space, and hope to continue to work on this in 2018.)

3. Artificial Intelligence (AI): What’s the killer application? Maybe more importantly, which niche applications are most interesting? It seems safe to assume that as deploying machine learning gets easier and cheaper every day we’ll see AI-like techniques thrown at every imaginable niche. Remember when everyone and their uncle had to have an app? It’s going to be like that but with AI. This is going to be interesting, and no doubt it’ll produce spectacular successes as well as fascinating failures.

4. What funding models can we build the web on, now that surveillance tech (aka “ad tech”) has officially crossed over to the dark side and is increasingly perceived as no-go?

These are all interesting, deep topics to dig into. They’re all closely interrelated, too, and have implications on business, strategy, research, policy. We’ll continue to dig in.

But also, besides these larger, more complex questions there are smaller, more concrete things to explore:

  • What are new emerging technologies? Where are exciting new opportunities?
  • What will happen due to more ubiquitous autonomous vehicles, solar power, crypto currencies? What about LIDAR and Li-Fi?
  • How will the industry adapt to the European GDPR? Who will be the first players to turn data protection and scarcity into a strength, and score major wins? I’m convinced that going forward, consumer and data protection offer tremendous business opportunities.

If these themes resonate, or if you’re asking yourself “how can we get ahead in 2018 without compromising user rights”, let’s chat.

Want to work together? I’m starting the planning for 2018. If you’d like to work with me in the upcoming months, please get in touch.

PS: I write another newsletter, too, in which I share regular project updates, thoughts on the most interesting articles I come across, and where I explore areas around tech, society, culture & business that I find relevant. To watch my thinking unfolding and maturing, this is for you. You can subscribe here.

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