In my work, and in an endless stream of conversations, I notice how organizations focus on perfect delivery over getting the basics right. This is a recipe for disaster! Today I’ll make the case for focusing on the basics first, even though this might not seem as rewarding in the short term.
For example, if you build a table with four solid legs, even if it might look crappy it’ll fulfill its primary purpose. It’s a table. It’s table-ness, manifested. However, it you focus on perfect delivery and apply the most beautiful polish to a table without first getting the basics right, you’ll end up with an object that might look beautiful but is too wobbly to use. It’s not a table, but a simulacrum of a table.
This principle holds for all walks of life and organizational output. For something a little less cliché than a table, consider a developer event. Even the most polished developer event with fantastic catering and a great video documentary is bound to fail if there isn’t a powerful API and the documentation to go with it: If the company culture isn’t yet at the point to be open for external developers, no amount of polish at the event will help.
First and foremost, we need to get the basics right.
I could go on listing examples, but the principle is clear: Basics first. Once the basics are in place, the rest can follow, but the opposite is not true.
The issue is, of course, that often the basics don’t offer much chance to increase one’s standing or profile internally or externally, at least not in the short term. It’s essentially plumbing work like all infrastructure: Incredibly important, but not generally lauded.
The same holds true for solid strategy and future-proofing work: In order to successfully future-proof an organization, it’s usually necessary to touch on all parts of the organization. Org charts, business models, culture, strategy, tactics, processes, product, marketing and all the rest needs to be on the table. Like security, you can’t just tack it on after.
Before you can run, you need to learn how to walk. Only once a reliable foundation—the basics!—is in place, you can move on to greatness.