Alexandra Deschamps-Sonsino, Patrick Tanguay and I have teamed up to create a new product that is aimed squarely at helping extremely busy executives:
A monthly briefing that distills a month’s worth of our informational throughput into an easy-to-skim format. It puts the most relevant discussions around emerging technology we see into context. For those executives that need to know at some detail what’s going on in this field, but have very little time to follow the discussions themselves. Who need to make well-informed decisions without missing a beat. This is what we will try to help with.
It’s an experiment for us. We believe there is a very small number of people who fit that profile, but that they will tremendously gain from this kind of offering. It’s quick, and it’s a condensed, light version of the kind of input you’d get if you hired either one of us for a longer, in-depth project.
Needless to say, all of us will continue to share our content in various forms online and in talks, usually for free, in all the usual places. I think of this executive briefing as the other side of the proverbial coin – where we sit down and go the extra mile to distill it all for use by a different demographic, and for a completely different context, than usual.
If you think this is for you, or have someone in your company for who it might be the right thing, why don’t you send them over to The Imaginary Unit.