I love the idea of i-am-cc.org, a tool to license your Instagram photos under a Creative Commons license. It’s a simple way to share your photos, not as in over-share your personal live but as in allow others to build on (and with) your creative works.
Defaults matter: Since most services don’t allow for easy CC-licensing (Flickr being one of the few services that implemented that a long time ago), most photos uploaded aren’t shared under licenses that allow for example bloggers to post a photo on their personal blogs to illustrate their articles. Like the wonderfully gross one you see above, courtesy of David R. Politi, who licensed it as Creative Commons by-nc via i-am-cc.org.
More startups should think about the long play and the role they play in the larger ecosystem. Implementing a tool to license content under more permissive licenses than the get out of my backyard model that is “all rights reserved” (which the law defaults to, if the author doesn’t state a different intent) might bring some extra work with it, but it also allows for easy, massive contributions to the shared commons that we all on the web profit from.
Until then, I’m glad that simple tools like i-am-cc.org help us with a workaround. My personal workaround so far is, by the way, via the fantastic IFTTT: IFTTT checks for new uploads in my Instagram stream, then uploads them to my Flickr account. There, as mentioned above, my default license is Creative Commons (by-nc-sa), so you can use my photos for non-commercial uses like your personal blog. Plus, unlike at Instagram that is built primarily to make instantaneous sharing easy, it’s easier to search Flickr streams and embed photos. Admittedly, it takes some effort to pipe your photos across the web like that.
So I’m quite happy about tools that make sharing easier, and that hopefully get more companies to build sharing into their products, in responsible, user-controlled, non-creepy ways.