SXSW: “Social Media: How to make it in Europe”

SXSW 2011Short version first: I’d like to present at SXSW 2011. You can help if you vote for my panel proposal. Here’s what it’s about.

Earlier this year, I went to SXSW without knowing that I’d end up giving a session myself: I was asked (and more than happy) to fill in for Robin Grant and his talk, and judging by the feedback we got I think it worked out well. (With just a few days notice I wasn’t so sure first…) Here’s a write up of my impressions: Lost in Translation: Nuances of European Social Media.

Since there was such a strong demand and the participants all got really involved in the discussion, I’d like to offer a follow-up. Same over-all topic, but a year into the discussion. There’s still a lot of ground to cover. Personally, I’d prefer to do it in the same setting like last year, which was one of the smaller rooms for interactive discussions rather than a big-ass panel. It’s just so much more productive. Like last time when Igor Schwarzmann and Kevin Dykes joined me on the panel, I’d like to

Here’s the official pitch as it is on the website:

Social Media: How to make it in Europe Description: You know how to rock Social Media back home in the US. Now what? There’s another huge market just a quick jump across the ocean. Yet, it’s a different world over there. We’ll discuss with you what strategies work in Europe, what you need to pay attention to. And we’ll share first hand experiences of working in Europe. We will bring you a panel of experts from several European key countries who report from the trenches. What are your main challenges when entering European markets? What are your opportunities? Which role do cultural differences play? Will German bloggers really hate your brand and will you get sued in the UK? We will try to dispel a few of the fears and myths often associated with European Social Media, share first-hand experience and give hands-on advice. So you can focus on taking your business to the other side of the Atlantic and rock Social Media over there, too. Questions answered:
  1. What can I expect from Social Media in Europe?
  2. How do I avoid major pitfalls when entering European markets?
  3. Your experiences with Social Media in different European markets?
  4. What are the first steps we should take when planning to go to Europe?
  5. Is Europe really an overregulated, scary place for startups? (Don’t worry!)
Tags: Europe, Localization, socialmedia

If you’d like to support me going to SXSW again, please vote here. (To vote you need an account on

That said, there is a number of other panels I’d recommend checking out (there are so many!) from a first glance: There’s Tim Hwang’s The Ecology of Awesomeness. (Tim co-founded the Awesome Foundation, so he knows a thing or two about awesome.) Ray Kurzweil talks about The Singularity. There’s a panel on innovation in Iceland which I think has quite a potential (remember, Iceland just decided to become a safe haven for journalists). There’s probably a great deal to learn in How Good Companies Go Horribly Wrong. The Sunlight Foundation‘s Jake Brewer talks about the Rise of Free Citizen Agents. Tim Bonnemann talks about Open Government through Participation: Designing Successful Online Consultations, an idea he’s been working on for a long time, and I can’t wait to see the results. Why We Frag: Propaganda and Geopolitics in Videogames sounds like a hell of a lot of fun. And of course I’d like to also point to my good friend and Cognitive Cities co-author Igor Schwarzmann‘s panel proposal How Does Scifi Influence Our Future Cities? I have an idea of what this presentation would look like, and I promise it’ll be a treat. (Heck, I even officially vowch for him.)

So, long story short: I’d appreciate any help in getting this panel off the ground. If you want to support it, please vote here.

Updates: As I get to learn about more cool proposals, I’ll list them here. Spread the love! Soundcloud‘s Dave Haynes will be talking about Love, Music & APIs.


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