Spot on. PR firms and brands, please watch this this. Then watch it again, and internalize it. With no further comment:
Online PR is all about Community from RealWire on Vimeo.
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Update: A great way to get involved in the community is by the way – in all bluntness – to sponsor a community event. Like the one we’re putting together for late September, atoms&bits Festival. Feel free to drop me a line or read more about it here.
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