eCommerce (the New School of…)

At Barcamp Hamburg, I saw Stefan Betzold of Pier314 prese these slides. Stefan shared insights about the new school of – or rather: some trends in – eCommerce. Namely, the trend is to move away from one centralized shop on a company’s website towards a more decentralized approach that works through widgets, rich banners and organic/viral distribution (aka atomization). Pretty good stuff, I’ll definitively have to check out the individual examples he mentioned.