…and turning them into reporters, commentators, producers. This video is quite impressive in its being so simple, yet compelling.
While tapping into some very interesting points in itself, the clip was produced by Demos, a “think tank for ‘everyday democracy'”, as a teaser for their report on Network Citizens (PDF). From a first glance, the report looks like it digs into some interesting points. From the executive summary:
Social networks are providing tremendous opportunities for people to collaborate. But until now, thinking has focused only on how organisations can respond to and capitalise on networks. This report argues that we have to look equally at how networks use organisations for their own ends. That is where the new contours of inequality and power lie that will shape the network world. We have to face networksâ€™ dark side, as well as their very real potential.
Interestingly, the report concludes that in economically tough times, networks are even more important than at other times:
The kind of networks considered in Network Citizensâ€“relationship ties between workers in different types of organisation â€“ are likely to be more important in difficult economic times. Our analysis suggests that the â€˜ties that bindâ€™ within organisations are important incubators of innovation and productivity. Networks contribute to organisational resilience, a vital attribute in an economic downturn.
This is something I have thought about quite a bit recently and hope to get around to posting some thoughts on this blog soon.