Seven rules for a corporate presence on Twitter

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Twitter still seems to be one of the bigger mysteries for many folks out there, particularly in the corporate sphere. No surprise, it’s one of those phenomena that aren’t easily understood at a first glance. (When looking at a few hundred web 2.0 services for a study I was working on, Twitter was one of the very few – maybe the only one – I thought wasn’t even worth signing up for. Err, right.)

So all the better that Joel Postman over at Socialized shares his experiences with corporate Twitter accounts. His seven rules for success:

  1. Create a Twitter profile that helps people verify your legitimacy
  2. Let consumers know who they are talking to
  3. Empower your Twitter representative to make a difference
  4. Protect consumer information
  5. Include your social media affiliations on your corporate web site news page
  6. Be human, and have a sense of humor
  7. Turn control over to “regular” employees

That’s the short-short version, so don’t miss out on Joel’s more in-depth explanations. Also, to get a better understand Twitter and where they’re coming from, I recommend this video interview with Twitter CEO Jack Dorsey on Vator TV. Jack Dorsey spent 15 years writing dispatch software for couriers, taxis and 911, so he’s very familiar with the concept of background noise and what has been called ambient intimacy:

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