Avoid Clichés: Destroy The Web 2.0 Look

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What happens if an aesthetic gets over-used? It becomes a cliché. (That’s bad.) This is what happened to rounded corners, reflecting logos, diagonal stripes, also known as: The Web 2.0 look.

Elliot Jay Stocks gives good advice: Destroy the Web 2.0 look Рand thereby avoid clich̩s.

Here’s how, and why:

(via pl0g.de)

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