exPhone is one of those examples of how the web can (and should) be applied to find great, quick solutions for a problem.
Chris had a simple enough question: What to do with your old cell phone once you get your shiny new iPhone?
Thus the seed for exPhone.org took root and began to germinate in my mind â€” as something simple and feasible that I could create to raise awareness of the issue and provide actionable information for busy people who wanted to do the right thing but might not want to wade through the many circuitous online resources for wireless recycling.
And a simple but powerful single-purpose they did build. In his post Chris describes how they put it all together: By just pulling together information and resources from different sources (Flickr, RSS feeds, some websites, del.icio.us and Ma.gnolia bookmarks, you name it), added plenty of social functionality (from Flickr groups to Ma.gnolia groups) and put it all back together through Yahoo Pipes.
Sounds pretty wild? Sure does, sure is. And still, it’s pretty simple – especially compared to what you get out of it. In just three days they got it up and running, and there you have a neat little piece of engagement.