Joi Ito on the future of online marketing, err…communications


Joi Ito is cooking up a mean ad/communications soup (and maybe some Japanese wikia, too), and while he’s at it, there’s also a lot to learn about the history of online ads in Japan and worldwide. What I really like is how Joi is always future-oriented:

Although I don’t like the word “Consumer” in the “Consumer Generated Media Marketing” name, the idea behind this company is to try to take it the next step. (I wish we could use “user”)… I was saying all of this in a room full of ad agency executives. It is always sort of funny talking about the end of people’s businesses.

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