250.000 bouncing balls

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Sending 250,000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year.

Usually I’m not exactly a fan of ads. This one looks pretty cool, though: 250.000 balls bouncing down one of those typical San Francisco hills. What’s best, the soundtrack is by José González. Here’s the link to the agency, and just in case they change their website, here’s the link to the high-quality 60sec version and 3min version. [via rinn]

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