Hollywood is embracing new digital options for getting movies to consumers, but more aggressive innovation could take place with more secure content protection, the MPAA told a congressional panel today.
What the MPAA said in this press release a few days ago is that more restrictive digital rights management (DRM) leads to more creativity? Uh-huh. Think again.
According to an LA Times article, …
…major studios today will make mainstream movies available for downloading the same day they are released on DVD — a significant step in Hollywood’s tentative migration to the Internet.
However, the article also tells that the download will cost twice the price of the DVD, and it’s gonna be available for Windows PCs only. Twice! What the heck are those guys thinking? Oh wait, here’s the answer:
“We think this is a great consumer offering that complements the DVD release,” said Rick Finkelstein, Universal Pictures’ president and chief operating officer.
How about this model: All the majors set up download servers, where you can download (as in rent) a movie when you want to watch it. You pay via PayPal – $0.99 to $2.99 should be fine. Period. Why even protect the movie? The movies are out there anyway, ripped, screened, burned, whatever. But who would take the effort of even copying it if you can have just the movie you want, when you want it, in a guaranteed high quality, for just two bucks? It’d be a clear win/win situation.
If people put the stuff online afterwards, who would lose anything? You’d never get the movies you wanna watch as quick via BitTorrent as you’d get them off the Universal / Warner / whatever server. So there is this huge, fat market, and all they need to do – all you need to do, Rick Finkelstein – is feed it, I volunteer to be the first to rent a dozen movies right away, under the conditions stated above.
(Remember, I will never buy a regional code protected DVD again, as they tend to lock my DVD player software.)